Can vs. Can’t

Gradual Daily 16  📈

To: Gradually’s OGs

You Can


Cheers to the newly subscribed OGs🧃

The difference between can and can’t are worlds apart. One unlocks new opportunities/seeks true potential and the other keeps opportunities/true potential locked away. Choosing one over the other will change your life.

Happy Tuesday OGs. New here? Welcome! Below you’ll find 3 pieces of valuable curated content that aim to make you wiser, wealthier, and healthier.


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Oberholster Venita/Webstock review

Writing Is Thinking

 by Sally Kerrigan


  • Sally on writing: “You start with a tidy nugget of an idea, but as you try to string it into language, it feels more like you’re pulling out your own intestines.”
  • You should write more stuff down because when you connect your ideas into a written piece, you give voice and direction to something that otherwise just rattles around in your brain. 
  • Words are flowing? Paraphrase! “That’s all outlining really is: paraphrasing what you’d actually like to write about. Worst-case scenario here is that you’ll end up with a lot of open questions you’d like to answer. “More research needed” is an open door, not a reason to stop writing.” — Sally Kerrigan
  • “Start with your main takeaway idea, and state it as clearly as you can in the early part of your draft. This is what you hope your readers will remember, and it’s what will organize and guide the rest of your piece.” — Sally Kerrigan
  • “A supporting argument, in short, adds weight and legitimacy to your main point by showing how it applies in related situations. Go back to your main takeaway statement, and imagine that a skeptical reader replies with, “Why?” Why is that claim true? Why does it matter? You don’t need to intimidate people with your brilliance here; it’s really more of a conversation than a debate.” — Sally Kerrigan

Making multiple drafts makes me have high school flashbacks. Yuck! However, drafts are important for sculpting your finished product from the rock (aka your first draft).

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Peter Morth/QuinceCreative

Starting a $400,000 Side Business in 1 Month (for Free)

 by Nat Eliason


  • Nat built a course in early 2020 called, “Effortless Output in Roam” — a course that teaches you how to use the note-taking app “Roam Research.”
  • Validation of your idea = money in the bank 
    • It’s NOT people saying they’ll buy it, or that they’d love to try it when it comes out, it’s not them joining your email list either. $$$ in the bank only!
  • Here are suggestions from Nat on validating ideas/building a product:
    1. Finding a niche: It should solve a problem. The better the problem/solution the easier it will be to sell. How do you validate your niche? Create something that’ll send a signal of validation (i.e. blog post, thread, Youtube video, TikTok, etc.). 
    2. Outline what the product will look like: Don’t overbuild. The outline simplifies things. Use your outline as a way to get feedback/collect pre-orders. Lastly, an outline helps you clarify your thoughts before you start building.
    3. Collect pre-orders: MOST IMPORTANT STEP. If you don’t get any pre-orders, go back to step 1. Your pre-order announcement should create some kind of scarcity (25 person limit for early access). No following no, no problem. Use Reddit, Facebook groups, Twitter (+ other online communities).
    4. Building in public: Don’t shut off pre-orders. Build a simple landing page and raise the price (no scarcity). Your early customers can be great for feedback, testimonials, and accountability for yourself.
    5. Full launch <3

If you’re on Twitter at all, you’ll see people using this method all over the place. Some of my favorites at the moment are “Steph Smith” w/ her “ebook” and “Janelwith her “Newsletter OS” product. There are a ton of other examples on Twitter or on <3

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Gerd Altmann/Felix Wolf

My Experience with Burnout as a Startup Founder

 by Joel Gascoigne


  • “This is how I’d describe my experience of burnout: I lost motivation. I just didn’t care. I knew I cared deeply, but I had nothing left. I couldn’t get up in the morning. I felt very sensitive and emotional. It was like anything could set me off, and make me well up. I cried a lot, by myself and with people close to me.” — Joel Gascoigne
  • Joel decided to take a leave of absence from Buffer. 
    • “I wrote a memo to the team sharing my plans and delegating responsibilities, then I signed out of Slack and almost immediately started taking leave. I didn’t plan anything specific for my time off, and I didn’t even have a specific date that I planned to be back. I just wanted to return when I knew I was in a better state emotionally and mentally.”
  • “The first few days, I did nothing. I woke up late, I watched YouTube, I went climbing with a friend, I went on long walks. I don’t think it would have helped for me to make any bigger plans. And this is how it was for a few weeks.” — Joel Gascoigne
  • People would often ask Joel how he resisted checking in on Buffer. “The answer is that I was so drained and unmotivated that it didn’t enter my mind. I had delegated responsibilities, and I had full trust in my team.”
  • Joel was skeptical/resistant about seeing a therapist but ultimately ended up seeing one. “Regularly getting therapy is something I cannot recommend highly enough. To this day, I still meet with my therapist every three weeks.”
  • Some final takeaways for avoiding burnout:
    • Take one true vacation a year
    • Have a hobby that gets you to disconnect completely
    • Get a therapist or coach
    • When taking time off, don’t over plan

 I recently heard therapy and the relationship with a therapist described as an “emotional sparring partner.” Self-care is fundamental to living a healthier life and avoiding burnout.

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