BerandaComputers and TechnologyHow Walmart, Kroger plan to become advertising giants

How Walmart, Kroger plan to become advertising giants

Retail giants have seen a surge in online traffic this year. That will help juice their profits over the long run, in more ways than one.

Even before this year’s leap in online shopping, major retailers like Walmart, Kroger and Target had been eyeing online advertising as a future profit driver. Those plans got a boost from the pandemic, which has accelerated the e-commerce transition by years, giving well-placed retailers a sudden windfall of online traffic and consumer data.


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